In 1970, the company was divisionalized into two product groups: the ARM & HAMMER Division and the Specialty Chemicals Division (now the Specialty Products Division). This allowed the ARM & HAMMER Division to focus on expanding consumer product offerings while the Specialty Products Division worked on developing new industrial products. The subsequent growth led the way to the addition of a second plant in Old Fort, Ohio, in 1980 and positioned Church & Dwight as the largest sodium bicarbonate producer in the world.

The success of the Specialty Products Division has resulted in a vast expansion of applications and new markets for bicarbonates. A major business grew out of the benefit of sodium bicarbonate as a buffer in dairy rations. Today this market represents the single largest use of sodium bicarbonate. Additional new businesses being spun off focus on industrial precision blasting and aqueous cleaning.

The Performance Products Group

At the heart the Specialty Products Division is the Performance Products Group which manages the sales and marketing into eighteen major market segments. In addition to maintaining the growth of the Division's base business, the Performance Products Group is ensuring the future well being of the company's proud and prosperous past through the continuous innovation of new technologies, products and services.